Our approach to research and development is characterised by a fresh way of thinking. Such words as ‘simpler’, ‘faster’, ‘cheaper’ and ‘better’ permeate user demands, which in turn places enormous demands on the supplier’s research, development and testing resources. We believe that our early decision to allocate resources to our R&D department underlies our success. Development Engineers at Exir Broadcasting & Telecom are never allowed to just sit in the lab. The most important elements in our developmental work is the company’s long-standing practical experience and hi-tech knowledge provided by well-educated engineers. This is also where demands from our customers and from the extensive market play a major role. Our R&D Engineers often accompany broadcasting and telecom operators as a means to study practical and concrete problems they encounter. Moreover, Exir Broadcasting & Telecom is situated next door to the Hörby station for TV. Radio and telecom, which supplies substantial input of a wide range of experiences via its daily operations.